v3.6.0.2
Document and Entity Information - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2016
Mar. 01, 2017
Jun. 30, 2016
Entity Registrant Name Health Insurance Innovations, Inc.    
Entity Central Index Key 0001561387    
Document Type 10-K    
Document Period End Date Dec. 31, 2016    
Amendment Flag false    
Current Fiscal Year End Date --12-31    
Entity a Well-known Seasoned Issuer No    
Entity a Voluntary Filer No    
Entity's Reporting Status Current Yes    
Entity Filer Category Smaller Reporting Company    
Entity Public Float     $ 28,700
Trading Symbol HIIQ    
Document Fiscal Period Focus FY    
Document Fiscal Year Focus 2016    
Class A Common Stock [Member]      
Entity Common Stock, Shares Outstanding   8,914,717  
Class B Common Stock [Member]      
Entity Common Stock, Shares Outstanding   6,841,667