v3.5.0.2
Document and Entity Information - shares
6 Months Ended
Jun. 30, 2016
Aug. 05, 2016
Entity Registrant Name Health Insurance Innovations, Inc.  
Entity Central Index Key 0001561387  
Document Type 10-Q  
Document Period End Date Jun. 30, 2016  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Entity Filer Category Smaller Reporting Company  
Trading Symbol HIIQ  
Document Fiscal Period Focus Q2  
Document Fiscal Year Focus 2016  
Class A Common Stock [Member]    
Entity Common Stock, Shares Outstanding   7,910,086
Class B Common Stock [Member]    
Entity Common Stock, Shares Outstanding   6,841,667