v3.3.1.900
Document and Entity Information - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2015
Mar. 04, 2016
Jun. 30, 2015
Entity Information [Line Items]      
Document Type 10-K    
Amendment Flag false    
Document Period End Date Dec. 31, 2015    
Document Fiscal Year Focus 2015    
Document Fiscal Period Focus FY    
Trading Symbol HIIQ    
Entity Registrant Name Health Insurance Innovations, Inc.    
Entity Central Index Key 0001561387    
Current Fiscal Year End Date --12-31    
Entity Filer Category Smaller Reporting Company    
Entity Well-known Seasoned Issuer No    
Entity Current Reporting Status Yes    
Entity Voluntary Filers No    
Entity Public Float     $ 34.6
Class A common stock      
Entity Information [Line Items]      
Entity Common Stock, Shares Outstanding   7,910,086  
Class B common stock      
Entity Information [Line Items]      
Entity Common Stock, Shares Outstanding   6,841,667