Date of Report (Date of earliest event reported): July 26, 2019


Health Insurance Innovations, Inc.

(Exact name of registrant as specified in its charter)


 Delaware   001-35811   46-1282634

(State or other jurisdiction

of incorporation)



File Number)


(IRS Employer

Identification No.)


15438 N. Florida Avenue, Suite 201

Tampa, Florida

(Address of principal executive offices)   (Zip Code)


Registrant’s telephone number, including area code: (877) 376-5831


Not Applicable

(Former name or former address, if changed since last report)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


[  ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Securities registered pursuant to Section 12(b) of the Act:


Title of each class   Trading symbol(s)   Name of each exchange on which registered
Class A Common Stock, $0.001 par value   HIIQ   Nasdaq Global Market


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).


Emerging growth company [  ]


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]






Item 7.01. Regulation FD Disclosure.


On July 26, 2019, Health Insurance Innovations, Inc. (the “Company”) issued a press release, a copy of which is furnished as Exhibit 99.1 and incorporated herein by reference.


Item 9.01. Financial Statements and Exhibits.


(d) Exhibits.


Exhibit No.   Description
99.1   Press Release dated July 26, 2019






Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


  By: /s/ Michael D. Hershberger
  Name: Michael D. Hershberger
  Title: Chief Financial Officer


Date: July 26, 2019






Health Insurance Innovations, Inc. Announces Exploration of Strategic Alternatives


July 26, 2019


TAMPA, Fla., July 26, 2019 (GLOBE NEWSWIRE) –– Health Insurance Innovations, Inc. (NASDAQ:HIIQ) (“HIIQ” or “the Company”), a leading cloud-based technology platform and distributor of affordable health insurance, life insurance and supplemental plans, today announced that its Board of Directors, working together with its management team and legal and financial advisors, has commenced a process to explore, review, and evaluate a range of potential strategic alternatives focused on maximizing shareholder value. These alternatives could include, among other things, a sale of the Company or a portion thereof, a strategic business combination, changes in the Company’s operations or strategy, or continuing to execute on the Company’s current business plan.


“Our Board of Directors is committed to enhancing value for our shareholders, and this review is an important next step for our continued success. We will continue to focus on initiatives that we announced earlier this year that include broadening our product offerings, expanding our market opportunities, further diversifying our business and significantly enhancing our consumer acquisition and engagement capabilities,” said Gavin Southwell, President and Chief Executive Officer of Health Insurance Innovations, Inc. “Throughout this strategic review process, we will continue to execute on our strategy and remain focused on providing exceptional value to our stakeholders.”


The Company’s Board of Directors has not set a timetable for this process nor has it made any decisions related to strategic alternatives at this time, and there can be no assurance that the Board’s exploration of strategic alternatives will result in any change of strategy or transaction being entered into or consummated or, if a transaction is undertaken, as to its terms, structure or timing. The Company does not expect to make further public comment regarding these matters unless and until the Board has approved a specific transaction or alternative or otherwise concludes its review of strategic alternatives.


HIIQ has retained BofA Merrill Lynch as its financial advisor.


As previously announced, HIIQ will announce its second quarter 2019 results on Monday, August 5, 2019, after market close.


About HIIQ


HIIQ is a market leading cloud-based technology platform and distributor of innovative health and life insurance products that are affordable and meet the needs of consumers. HIIQ helps develop insurance products through our relationships with best-in-class insurance companies and markets them via its broad distribution network of third-party and captive licensed insurance agents across the nation and its unique multi-channel lead generation and consumer support capabilities. Additional information about HIIQ can be found at HIIQ.com.





Forward-Looking Statements


This press release contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on HIIQ’s current assumptions, expectations and beliefs are generally identifiable by use of words “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, the uncertainty associated with being able to identify, evaluate, and complete any strategic transaction or alternative, the impact of the announcement of the Board’s review of strategic alternatives, and the outcome of such review and any transaction that results from such review. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HIIQ’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.






Health Insurance Innovations, Inc.:
  Michael Hershberger
  Chief Financial Officer
  (813) 397-1187


Investor Contact:
  Bob East
  Jordan Kohnstam
  Asher Dewhurst
  (443) 213-0500


Media Contact:
  Westwicke PR
  James Heins
  (203) 682-8251