v3.8.0.1
Document and Entity Information - shares
9 Months Ended
Sep. 30, 2017
Oct. 30, 2017
Entity Registrant Name Health Insurance Innovations, Inc.  
Entity Central Index Key 0001561387  
Document Type 10-Q  
Document Period End Date Sep. 30, 2017  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Entity Filer Category Smaller Reporting Company  
Trading Symbol HIIQ  
Document Fiscal Period Focus Q3  
Document Fiscal Year Focus 2017  
Class A Common Stock    
Entity Common Stock, Shares Outstanding   12,700,986
Class B Common Stock    
Entity Common Stock, Shares Outstanding   3,841,667